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IZZY CAMMARERI
Fashion Writer

Galeries Lafayette Pioneers an Ethical Model

Galeries Lafayette Pioneers an Ethical Model

The Parisian department store is launching an ambitious movement to re-invent ethical retailing standards.

Galeries Lafayette is making a significant conscious change. Re-imagining its retail model to be more ethical, the 120 year-old retailer is launching a long-term initiative called Go For Good at the end of August 2018.

β€œIt’s not enough for our company to simply play an economic role anymore,” said Nicolas HouzΓ©, chief executive of Galeries Lafayette, in a recent press release, adding: β€œit’s also our duty to make a social contribution.”

According to a 2017 report by consumer goods company, Unilever, a third of consumers globally now choose to buy from brands that consider their social and environmental impact. Galeries Lafayette’s shift in strategy is tapping a market opportunity worth an estimated €966 billion, as suggested by Unilever.

Kicking off on August 29th with a series of ethically focused events, outposts across France will host talks and in-store pop-ups, alongside products from an impressive 400 fashion, accessory and homeware brands which are sustainably recognised.

On the second floor of the Parisian flagship store, a dedicated 300 square meter space will feature ready-to-wear collections from labels like Isa ArfenPaule Ka, and Louis Vuitton, and sportswear names like Patagonia. A number of emerging talents are also involved, such as London-based label, Bethany Williams and Parisian designer, Marine Serre.

In order to maintain an ethical standard, selected labels follow at least one of three criterion: environmentally friendly production processes; a contribution to fair trade development and social responsibility; or local sourcing, helping to protect domestic skills and jobs.

β€œYou can actually have a better business model and still have desirable products I don’t think you have to compromise.”

Unsurprisingly, sustainable fashion authority Stella McCartney has been appointed to orchestrate and help sponsor the programme. β€œIt’s the first initiative I’ve ever really seen to such scale, and I find it really exciting,” she said.

The designer will celebrate the inauguration with a retro-sportswear inspired capsule collection. β€œI’m here to show that you can actually have a better business model and still have desirable products – I don’t think you have to compromise,” she explained.

Additionally, in collaboration with London-based furniture designer and artist, Faye Toogood, McCartney has designed an immersive multi-sensory experience, encouraging self-contemplation. Dubbed the Sanctuary of Stillness, the month-long installation will take over Galeries Lafayette’s cultural space, Galerie des Galeries.

By offering consumers the ability to experience a varied and extensive selection of ethical brands, Galeries Lafayette’s initiative aims to start a revolution in sustainable commerce. β€œWe are building the retail and fashion industry of the future, with a strong focus on experience and meaning,” believes Galeries Lafayette’s HouzΓ©.


Read the original article on ORDRE News.

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